Case Study: SeatGeek achieves 2.8X more app purchases with Nanigans

Seatgeek's Instagram Ad Home Run: Increasing Mobile Ticket Sales With Nanigans

SeatGeek, the event ticket marketplace, wanted to boost mobile app-driven ticket purchases and improve the efficiency of its install ads. Using Nanigans, SeatGeek aimed to target fans of specific NBA and NFL teams with more relevant creative and drive more people to buy within three days of installing the app.

Nanigans helped SeatGeek run hyper-targeted mobile app install campaigns with refreshed, team-specific creative and lookalike audiences. The result was a 2.8X increase in purchasers within three days of app download, a 55% decrease in cost per purchaser, and a 1.65X year-over-year increase in installs from Instagram and Facebook.

SeatGeek

David Kaye

Marketing Analyst