Case Study: Scopely achieves mobile game growth and user retention with Nanigans Advertising Automation

Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

Scopely, a mobile gaming company, needed a flexible way to manage Facebook advertising across the full game lifecycle—from launch and acquisition to monetization and retention. Since 2014, it has used Nanigans advertising automation software and SDK tools to improve campaign performance, analyze audience behavior, and make faster optimization decisions as titles like Yahtzee, Slots Vacation, and Dice With Buddies scaled.

Nanigans helped Scopely automate creative testing, manage large-scale ad campaigns, and apply dynamic bidding and audience controls to hit CPI and revenue targets. The results included strong acquisition efficiency for Yahtzee, which became the #1 Game on Google Play, along with better yield optimization, more profitable installs, and improved retargeting of active and lapsed users to support long-term growth.

Scopely