Case Study: Pocket Gems achieves 500% mobile campaign scale with Nanigans advertising automation

Pocket Gems - Customer Case Study

Pocket Gems, the mobile game developer behind Episode, needed a way to find and scale the best ad creative while keeping mobile app install campaigns efficient and profitable. Using Nanigans advertising automation software, the team tested new image and video concepts, tracked in-app revenue, and optimized toward low CPI and strong ROAS goals.

Nanigans helped Pocket Gems quickly identify winning creatives and automate budget shifts and pausing of underperformers. As a result, daily spend on the Facebook mobile app install campaign scaled by 500%, with the top static ad delivering 2% CTR, 50% CVR, and 40–50% Day 2 yield; a later carousel campaign reached 60% Day 2 yield for the top creative and led Pocket Gems to allocate 73% of Facebook spend to carousel concepts in one day.

Pocket Gems