Case Study: PlayQ achieves 26% higher mobile revenues with Nanigans

PlayQ - Customer Case Study

PlayQ, a leading mobile/social gaming company behind the puzzle adventure game Charm King, faced the challenge of staying competitive during the crowded Q4 holiday season when advertising costs rise and mobile user acquisition becomes more expensive. To guide its strategy, PlayQ used Nanigans software and the Nanigans mobile SDK to test seasonal app content, ad creative, and downstream performance ahead of the holidays.

Using Nanigans, PlayQ optimized campaigns with seasonal creatives, limited-time offers, Facebook carousel ads, and automated Stop Loss bidding to focus on the highest-performing combinations. The result was a 26% increase in revenue from November to December, along with a 13% increase in daily active users, a 15% boost in engagement, and a 24% higher average revenue per user.

PlayQ