Case Study: Playkot achieves higher ROI and 60% more Facebook ad spend with Nanigans

Playkot Grows Game Revenue on Facebook with Nanigans Predictive Optimization

Playkot, a leading game developer, wanted to scale revenue from its Facebook app install ads for Tropic Storm while improving ROI and avoiding wasted spend. The company partnered with Nanigans and its advertising automation software to optimize performance at scale using predictive revenue optimization, automated bidding, and real-time reporting.

Nanigans helped Playkot automatically pause underperforming ads, bid more intelligently based on downstream purchase data, and streamline campaign workflows. As a result, Playkot increased daily ad spend by 60%, exceeded its ROI goal by 20%, and achieved 59% higher average revenue per user than manual bidding, while expanding campaigns across 24 countries.

Playkot