Case Study: Leading Retail Company achieves 73X ROAS with Nanigans

Leading Retail Company - Customer Case Study

Leading Retail Company partnered with Nanigans to test revenue optimization for an eCommerce campaign using the Nanigans Ad Engine. The retailer wanted to stretch a $130K budget, improve return on ad spend, and identify the best audience, placement, bid, and creative combinations for seasonal promotions.

Nanigans implemented a seven-week direct response campaign using custom audiences, lookalikes, keyword targeting, and frequent creative testing across Facebook News Feed and Right Hand Side placements. The result was a 73X return on ad spend, 20% above target and far exceeding the original 15X goal, with the Right Hand Side generating 88% of orders and revenue and delivering $92 ROAS, 229% more efficient than News Feed.