Case Study: Leading Mobile Gaming Company achieves 52% Higher ROI with Nanigans

Leading Mobile Gaming Company - Customer Case Study

A leading mobile gaming company wanted to acquire more than just game installs on Facebook mobile—they needed profitable users who would make in-game purchases and deliver strong return on ad spend. The company worked with Nanigans and its ROI-based advertising solution to target quality customers rather than optimize for top-of-funnel metrics like installs.

Nanigans used ROI-based bidding and optimization to find audiences most likely to generate purchase revenue above ad costs, running Facebook mobile app install ads aimed at the company’s core female audience over age 20. The results were strong: Nanigans delivered a 74% ROI after 7 days versus 49% on other mobile ad networks, reaching the 49% goal in just 3 days and improving ROI by 51.7%; campaign ROI later reached 91.9% overall, with some cohorts exceeding 100% ROI in 6 days.