Case Study: Large Online Retailer achieves 5X higher ROI with Nanigans

Large Online Retailer - Customer Case Study

Large Online Retailer worked with Nanigans on a Facebook Exchange (FBX) remarketing campaign to drive first-time buyers and compare evergreen ads against personalized dynamic creative. The retailer faced the challenge of keeping same-day customer acquisition costs under $12 while promoting a broad catalog of products to shoppers who had recently visited its site.

Nanigans implemented dynamic creative and destination URLs for the last product viewed, supported by automated bidding optimization for same-day purchases. The results were strong: dynamic creative delivered a 5.1X higher ROI than evergreen creative, with 43% lower CPCs, 66% lower CPA, 7X higher CTRs, and 68% higher day-1 purchase rates.