Case Study: InnoGames achieves 150% more Forge of Empires mobile installs with Nanigans

InnoGames Boosts Forge of Empires Mobile Game Installs 150% on Facebook with Android Launch

Innogames, the European mobile game publisher behind titles like Forge of Empires and Elvenar, needed a way to scale user acquisition across desktop and mobile while maintaining strong performance as it launched Forge of Empires on Android. Using Nanigans advertising automation software, Innogames brought campaigns in-house to better control spend, targeting, and optimization across Facebook and other channels.

With Nanigans, Innogames implemented advanced audience targeting, real-time performance analysis, custom tracking, and bid optimization based on lifetime value and cohort signals. The result was a 150% increase in mobile installs for Forge of Empires on Facebook, along with consistently positive return on ad spend from day one.

Innogames