Case Study: I Got Games achieves 80X ad spend growth while meeting ROI goals with Nanigans

IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80x

I Got Games (IGG), a global game developer and publisher, wanted to launch its new strategy game, Lords Mobile, across multiple markets while meeting strict ROI and CPI goals. To do that, IGG used Nanigans advertising automation software to manage and optimize its Facebook user acquisition campaigns.

Nanigans helped IGG automate creative testing, bulk ad creation, reporting, and value-based bidding, letting the team scale efficiently and optimize by market and audience. Over four months, Nanigans enabled IGG to increase ad spend 80X while meeting ROI goals, boost click-to-install conversion rates by more than 40%, and lower cost per install by 9% versus the initial goal, with video ads delivering nearly 2X the ROI of other formats.

I Got Games

Eugene Konash

Marketing Director