Case Study: Lead Generation Advertisers achieve higher-value leads at scale with Nanigans

How to Generate Higher Value Leads at Scale with Nanigans for Twitter Advertising

Lead Generation Advertisers, one of the largest advertisers in the lead generation sector, needed to expand direct response marketing to Twitter while maintaining the strong performance it had already achieved on Facebook. After a difficult onboarding experience with Twitter’s native tools, the company turned to Nanigans software to better scale spend and optimize toward true lead value.

Using Nanigans’ advertising automation and predictive optimization, the company was able to keep costs relatively stable while improving downstream performance on Twitter. Results included an 83% increase in Twitter ad spend, a 105% increase in click-to-lead conversion rates, and a 27% increase in average lead value, with Twitter cost-per-lead rising just 13% over the first versus later three months.