Case Study: Reebonz achieves 530% ROI and 4x app installs with Nanigans

How Luxury Brand Reebonz Increased ROI 530% with High Value App Downloads

Reebonz, the online luxury shopping platform, was expanding into the Middle East and needed to build brand awareness among women in the region, drive ecommerce app downloads, and improve advertising revenue on Twitter. To support that effort, Reebonz used Nanigans advertising automation software and Twitter targeting tools, including App Cards and Tailored Audiences, to reach relevant users and similar app installers.

Nanigans helped Reebonz test and refine audience targeting, monitor campaign performance in real time, and optimize creative for the best response. The campaign delivered strong results: app installs increased 4x, CPI fell by more than 20%, Reebonz gained 3,344 new followers, and ROI rose 530% in Q1 2016, with higher-quality users making more frequent purchases.

Reebonz

J.K. Baseer

Digital Strategist