Case Study: Fab.com achieves 10X higher purchase intent with Nanigans

How Fab.com Scaled Its Facebook Advertising to Europe & Achieved 10X Increase in Purchase Intent

Fab.com wanted to expand its customer base in Europe, especially the U.K. and Germany, while driving sales and building loyalty through a more effective Facebook marketing strategy. To help with this challenge, Fab.com worked with Nanigans and used Facebook acquisition tools such as Custom Audiences and Lookalike Audiences.

Nanigans helped Fab.com optimize and scale its Facebook campaigns for always-on customer acquisition, targeting more receptive audiences and improving efficiency. The results were strong: people reached with Custom Audiences were 10x more likely to purchase, Lookalike Audiences delivered 50% higher lifetime value, and Facebook became Fab.com’s most effective marketing channel, generating 2x greater LTV than any other channel.

Fab.com

Tom Beverley

VP of Marketing Europe