Case Study: Dashlane achieves higher Twitter app installs and lower CPAs with Nanigans

How Dashlane Scaled Twitter Advertising Success with Nanigans

Dashlane, the password manager and digital wallet company, wanted to scale app installs and grow its free and paid user base through Twitter advertising. As an early advertiser on the platform, Dashlane found that Twitter’s native ad tools were too limited for iterating, targeting, scaling, and reporting, so it turned to Nanigans and its advertising automation software.

Nanigans moved Dashlane’s Twitter campaign management into a more flexible, data-driven platform with advanced optimization, workflow automation, and customizable reporting. The result was stronger performance across key KPIs, including a double-digit increase in conversion rates and a significant decrease in CPAs, which helped Dashlane expand Twitter ad spend and drive steady monthly gains in installs, revenue, and ROAS.

Dashlane

Eitan Katz

Senior Direct Marketing Analyst