Case Study: Traditional Catalog Retailer boosts mobile purchase rates and CTR with Nanigans

How A Traditional Catalog Retailer Keeps Attracting Shoppers In The Digital Age

Traditional Catalog Retailer, a large retailer with a successful mail-order catalog business, needed a way to improve ROI and reach customers more effectively as shopping shifted to mobile and digital channels. To meet this challenge, the retailer turned to Nanigans and its advertising automation software to run Facebook dynamic product ad campaigns.

Nanigans helped the retailer promote products from its full catalog in a highly personalized way across devices. In the first week, mobile purchase rates rose 44%, click-through rates increased 240%, and ad spend on dynamic product ads scaled 663%, showing strong early ROI and confidence in the strategy.