Case Study: Leading eCommerce Company achieves 5x mobile app install ad spend scale with Nanigans

How A Leading Ecommerce Retailer Scaled From $4k To $20k On Mobile – In 3 Days

A leading eCommerce company wanted to increase installs of its full-catalog shopping app on Android and iOS, using CPI goals to measure success. The company used Nanigans and its mobile SDK to optimize Facebook mobile app install ads, while managing separate targeting and creative strategies for different audiences and devices.

Nanigans helped the retailer scale ad spend from $4K to $20K per day in just three days while keeping performance aligned with goals. By improving bidding, matching creative to audience segments, and using mobile tracking data to guide optimization, Nanigans supported stronger installs and better engagement, including success with iPad owners and product-specific keyword and creative combinations.