Case Study: Flash Sales Retailer achieves 348% ROI with Nanigans revenue optimization

Flash Sales Retailer Achieves 348% ROI with Revenue Optimization

Flash Sales Retailer wanted to acquire new customers on Facebook and drive incremental sales during the spring shopping season, but needed a way to improve return on ad spend while keeping acquisition costs low. Working with Nanigans and its Ad Engine platform, the retailer shifted from CPA-based bidding to revenue-based optimization to focus on finding the most valuable customers.

Nanigans implemented targeted Facebook Page Post News Feed ads, custom audiences, and real-time ROI optimization algorithms, along with multivariate creative testing. The result was a 348% ROI after 14 days, compared with 54% using CPA bidding, and sales revenue increased 6x when optimized for revenue rather than CPA.