Case Study: Elex achieves 12X growth in daily app installs with Nanigans

Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads

Elex, a leading mobile game developer in China, wanted to replicate the success of its hit game Clash of Kings with its new title Magic Rush while scaling Facebook app installs profitably worldwide. To do this, Elex used Nanigans advertising automation software to grow its user base without sacrificing ROI, with a focus on maintaining strong CPI and downstream revenue performance.

Nanigans helped Elex automate bulk ad creation, optimize audiences and CPI goals by market, pause underperforming ads, and test creatives more effectively across Facebook mobile app install ads. With Nanigans, Elex achieved 12X growth in daily app installs, a 20% improvement in cost-per-install, 10X higher daily Facebook ad spend, and expansion into 11X more countries in just four months.

Elex

Julia Zhao

Digital Marketing Optimizer