Case Study: Ecommerce Selling Company achieves scalable Facebook advertising performance with Nanigans

Ecommerce Selling Company - Customer Case Study

Ecommerce Selling Company began advertising on Facebook with an outside managed services provider, spending about $1,000 per day before eventually growing to $8,000 daily. As the company gained confidence in the channel, it wanted to bring Facebook marketing in-house and needed a solution that could support performance goals, better target customers, and manage campaigns more directly using Nanigans ad automation software.

Nanigans helped the company transition to in-house management, with support from analysts and software specialists to optimize Custom Audiences, Lookalikes, and relevant keyword sets. As a result, Ecommerce Selling Company expanded Facebook advertising to 8 countries, achieved paid social performance on par with search, and improved key metrics including CTR, page views, and purchase rates, while also reducing costs by eliminating third-party management premiums.