Case Study: Pomelo increases conversions 10X with Nanigans

APAC Retailer Pomelo Increases Conversions 10x with Facebook’s Dynamic Ads

Pomelo is an online fashion retailer based in Bangkok that curates styles from Tokyo, Hong Kong, and Seoul. As a brand with a large share of traffic coming from Facebook, Pomelo needed a better way to retarget visitors, increase return on ad spend, and lower cost per acquisition by reaching potential and existing customers more efficiently. To address this, Pomelo partnered with Nanigans and used its advertising automation software and dynamic ads.

Nanigans helped Pomelo build Custom Audiences from site visitors and shoppers who viewed products, added items to cart, or completed purchases, then automatically served relevant dynamic ads from Pomelo’s 1,500-item catalog. The campaign delivered strong measurable results over four months, including a 10X increase in conversions, 12.9X higher return on ad spend, and an 85% lower cost per acquisition. Nanigans also used predictive optimization and automated creative testing to improve performance and keep ads fresh.

Pomelo

Napasagorn Vibulsrisajja

VP of Marketing