Case Study: M.Gemi achieves 3X lower cost per acquisition with Nanigans

A Step in the Right Direction: M. Gemi Scales Cost-Efficient Customer Acquisition on Instagram

M.Gemi, the handcrafted Italian footwear brand, wanted to expand beyond Facebook by retargeting people on Instagram and increase brand awareness and online sales for its men’s and women’s lines. It partnered with Nanigans and used Nanigans’ advertising automation software to manage and optimize Instagram campaigns.

With Nanigans’ campaign management, optimization, and reporting tools, M.Gemi refined its creative and built stronger campaign best practices, including image-based ads and a redesigned Private Sale promotion. The results were strong: Instagram delivered a 2X higher conversion rate, generated 25% of sales, and reduced cost per acquisition by 3X versus other channels.

M.Gemi

Edward Staples

Acquisition Marketing Manager