Case Study: London Tech Week boosts attendance and global reach with Nalla

London Tech Week boosts attendees 43% with Nalla

London Tech Week, Europe's largest tech festival, wanted to expand its appeal from a tech-industry event to a broader audience of tech enthusiasts and the public. To achieve this iconic status, they partnered with the vendor Nalla for a brand refresh and activation.

Nalla developed a fresh and vibrant brand identity with energetic visuals and tone to reflect the collaborative spirit of the tech industry. This new look created excitement and elevated the event's visibility. The results were significant, including a 43% increase in attendees, a social reach that grew from 34.2 million to 300 million, and a new Net Promoter Score of +22.6.

London Tech Week