Case Study: Informa Connect achieves unified brand consistency and stronger online sales with Nalla

Informa Connect drives £10m+ in online event sales with Nalla

The customer, Informa Connect, faced a significant challenge after numerous acquisitions left them with over 2,000 fragmented and inconsistent event sub-brands. Their goal was to build a flexible identity framework to unify this diverse ecosystem while preserving the equity of each acquired brand. They partnered with the vendor Nalla to develop this systematic branding solution and a corresponding digital experience platform.

Nalla implemented a modular visual identity system with hundreds of industry-specific symbols and thousands of color combinations, providing cohesion while allowing individual events to stand out. They also delivered a custom CMS and brand management platform called CORE to streamline digital operations. The results were substantial, including over £10 million in online event sales, a 141% uplift in conversion rates, £200k in operational savings, and an 8% increase in share price following the rollout.

Informa Connect