Case Study: Celoxica achieves a modern, trusted brand for global growth with Nalla

Celoxica grows active website users 2x with Nalla

Celoxica, a provider of ultra-low latency trading technology, faced a challenge where its outdated brand did not reflect its global expansion and depth of expertise, risking its low external visibility. The vendor, Nalla, was engaged to conduct a rebrand that would strengthen client trust and provide a flexible identity for new markets without disrupting existing relationships.

Nalla developed a new brand strategy centered on the idea of "no trade-off," which was expressed through a modernized visual identity inspired by trading charts. The results were significant, including a tripling of organic search traffic, a 44% click-through rate on the rebrand announcement, and a doubling of active website users, all while strengthening internal alignment and client trust.

Celoxica