Case Study: Walk It Back inspires global climate action with Naked Ideas

Walk It Back turns 4,250 km climate walk into a global movement with Naked Ideas

Walk It Back is a climate campaign that grew from entrepreneur Craig Cohon's 4,250 km walk to offset his carbon footprint. Their challenge was to transform this individual act into an accessible global movement that could inspire collective action on carbon removal. The vendor Naked Ideas was engaged to address this challenge with brand and digital services.

Naked Ideas created an honest and bold brand identity and a welcoming digital platform for Walk It Back. The solution included a website for people to follow the journey, learn about carbon removal, and take on their own climate challenges, all designed to cut through climate fatigue. The work by Naked Ideas successfully built a space for people to connect with the campaign and each other.

Walk It Back