Case Study: VoucherCodes boosts brand recognition and traffic with Naked Ideas

VoucherCodes boosts direct traffic 16% with Naked Ideas

VoucherCodes, the UK's leading voucher site, faced the challenge of getting lost in a noisy market where every brand looked the same. Naked Ideas was engaged to help with a rebranding effort to better engage its millions of users.

Naked Ideas developed a new brand strategy and visual identity centered on VoucherCodes being a people-powered savings brand. This included a new logo, a sunshine yellow color scheme, and playful illustrations. The results over the launch period showed a 16% increase in direct traffic and a 19% increase in referral traffic, demonstrating improved brand recognition and organic discovery.

VoucherCodes