Case Study: Minerva Virtual Academy improves student trust and conversions with Naked Ideas

Minerva Virtual Academy launches improved UX and streamlined applications with Naked Ideas

Minerva Virtual Academy (MVA) needed a digital platform to help prospective students and their families understand virtual schooling and build trust in order to improve conversions. Their existing website was ineffective at showcasing student life and guiding users through the application process. They partnered with Naked Ideas for a digital strategy and development project to create a user-first experience that would strengthen their brand.

Naked Ideas began by conducting persona workshops to understand key users. They streamlined the site's structure and navigation around user journeys, introducing personalized content and a new section to highlight student life. The solution included a modular design system built with SEO best practices. The new site provided MVA with an improved user experience that built trust and gave prospective families the confidence to take the next step.

Minerva Virtual Academy (mva)