Case Study: Minerva makes executive search feel human with Naked Ideas

Minerva transforms its brand across 5 touchpoints with Naked Ideas

Minerva, a specialist executive search firm, needed a brand identity that would differentiate them in a corporate-feeling sector by reflecting their human approach and focus on reducing workplace inequality. They partnered with the agency Naked Ideas for brand strategy and identity services to create a brand that demonstrated they were about relationships, not transactions.

Naked Ideas developed a new identity inspired by the Roman goddess Minerva, moving away from typical corporate formality. The solution included a classic logo, a calm color palette, natural photography, and a thoughtful tone of voice to bring warmth and credibility to the brand. The new identity was successfully launched on their website and then rolled out across all communications, transforming Minerva's market presence.

Minerva