Case Study: Itsu Grocery achieves national retail success with Naked Ideas

Itsu Grocery grows to £60m turnover with Naked Ideas

Itsu Grocery sought to expand from restaurants into the retail grocery market with healthy, Asian-inspired snacks. The challenge was to build awareness, connect with customers, and create momentum to secure major supermarket listings. Naked Ideas was engaged to develop an e-commerce solution on the Shopify platform.

Naked Ideas designed and built the itsu Grocery e-commerce platform, integrating social features like customer reviews and an in-store rating system to foster engagement and trust. This solution supported a successful national retail rollout, securing listings in Sainsbury's, Tesco, Waitrose, Ocado, and Amazon. The itsu grocery range achieved over £60 million in turnover within the new category.

Itsu Grocery