Case Study: Argenta unifies four acquired companies into one global biotech brand with Naked Ideas

Argenta unites 4 acquired companies with Naked Ideas

Naked Ideas partnered with Argenta, a biotech company specializing in animal health, which faced a challenge after acquiring four separate companies. Despite having the expertise of a global leader, Argenta lacked a cohesive brand, making it difficult to present a unified front to win new work and partnerships.

The solution from Naked Ideas involved evolving Argenta's existing brand identity with a new positioning and visual system. This included refining the logo, updating the color palette, and introducing new graphic elements like animal silhouettes to create a consistent look across all materials, from pitch decks to lab signage. The result for Argenta was a single, recognizable brand that successfully united its four companies' worth of expertise under one name.

Argenta