Case Study: Newport Mansions boosts ticket sales with nail

Newport Mansions boosts ticket sales 17% YOY with Nail

The vendor Nail worked with Newport Mansions, operated by the Preservation Society of Newport County, to address the challenge of attracting more new and repeat visitors to the historic properties.

Nail's solution was the "Live the Drama" campaign, which reframed the mansions by focusing on the dramatic lives of the wealthy families who lived there, marketed in the style of a Hollywood blockbuster. This strategy resulted in a 17% year-over-year increase in ticket sales and a 9x return on ad spend (ROAS), along with significant lifts in e-commerce conversion and social media click-through rates.

Newport Mansions