Case Study: Brown University Health boosts brand familiarity with Nail

Brown University Health achieves 92% brand familiarity with Nail

The customer, Brown University Health, faced the challenge of launching its new brand identity to compete with major academic medical centers and attract both patients and top talent. The vendor, Nail, was tasked with creating a campaign to communicate the system's innovative, world-class medical research and care.

Nail developed a campaign using light as a metaphor for discovery, creating dramatic studio visuals of doctors and researchers to highlight their groundbreaking work. This strategy successfully increased brand awareness and reputation. The results achieved by Nail included 92% brand familiarity and a net reputation score increase of +34 among familiar adults just 12 months after the campaign launched.

Brown University Health