Case Study: Zain achieves omnichannel customer lifecycle transformation with Nagarro

Zain reduces cost-to-serve and churn with Nagarro

Zain, a leading mobile voice and data services operator, sought to transition from a traditional service provider to a digital telecom company. Their challenge was to move away from legacy customer life-cycle management methods that limited product offerings and compromised user experience. Nagarro was engaged to help transform their customer lifecycle management to bolster this digitalization journey.

Nagarro created a highly interactive mobile application using Magento and a microservices-based architecture to cover the entire customer lifecycle. This solution enabled Zain to offer a diverse portfolio of digital services and omni-channel offerings. The transformation implemented by Nagarro reduced customer churn and lowered the “cost-to-serve” per customer.

Zain