Case Study: Warsteiner streamlines sales tour planning with Nagarro's maiTour for SAP Sales Cloud

Warsteiner reduces travel time and travel costs with Nagarro

Warsteiner, a major German brewery, faced challenges in its domestic market due to declining beer consumption and high competition. To support its digitalization initiatives and sales growth targets, the company sought a new CRM system with intelligent visit and route planning capabilities. Nagarro was selected as a transformation partner to implement a solution using its maiTour add-on for SAP Sales Cloud.

Nagarro implemented its maiTour solution, which uses tour data to intelligently prioritize customers and optimize routes for Warsteiner's sales team. This dynamic tool automated manual planning processes, significantly reducing travel time and costs. As a result, sales representatives can now focus more effectively on high-priority customers, leading to greater efficiency and productivity in achieving their goals.

Warsteiner