Case Study: Ritter Sport optimizes sales visits with Nagarro’s maiTour for SAP Sales Cloud

Ritter Sport streamlines sales visits with Nagarro’s 2-week maiTour trial

Ritter Sport, a German chocolate producer, faced challenges with dynamic sales visit planning as its business grew. Its old system had reached its limits, prompting a search for a new solution. The company chose to implement maiTour, an SAP Sales Cloud add-on from vendor Nagarro, due to its seamless integration and alignment with their requirements.

Nagarro's maiTour solution provided intelligent visit planning, optimizing sales travel routes by syncing with the Sales Cloud calendar. This allowed Ritter Sport's sales teams to spend less time on the road and more time with customers. The implementation provided a future-ready IT infrastructure and a solid foundation for improving sales processes, also contributing to greater sustainability through optimized route planning. Nagarro additionally developed a tool for processing non-standardized visits in batches, increasing efficiency.

Ritter Sport