Case Study: Premium German Automaker boosts PHEV electric driving adoption with Nagarro

Premium German Automaker inspires over 500,000 PHEV customers with Nagarro

A premium German automaker faced the challenge of its plug-in hybrid electric vehicle (PHEV) customers underutilizing electric driving modes, which hindered the company's CO2 emissions goals. To influence and enhance electric mobility adoption, the automaker partnered with vendor Nagarro to engineer a digital platform.

Nagarro co-created a digital rewards solution featuring a green wallet that incentivizes customers to drive electrically by offering monetary benefits. This mobile solution integrates with multiple enterprise systems and promises to inspire over half a million PHEV customers across the EU to charge regularly, accelerating the automaker's journey towards sustainability targets.