Case Study: Paul Frank refreshes Bunny Girl for a new generation with Nagarro

Paul Frank refreshes Bunny Girl in 3D with Nagarro

Paul Frank, a pioneer in lifestyle products, sought to refresh its iconic Bunny Girl character with a modern look and feel for a new merchandise collection while retaining the brand's core values. The challenge was to update the character's design to appeal to a new generation. Nagarro was engaged to provide creative design services.

Nagarro explored both 2D and 3D styles, leading the creative process from sketches to detailed digital illustrations. The final solution involved 3D-modeling Bunny Girl in various poses and outfits suitable for merchandise. Nagarro successfully delivered the updated character, which was integrated into the client's marketing. The client was highly satisfied with the modern, brand-aligned outcome, praising Nagarro for its creativity and attention to detail.

Paul Frank