Case Study: ÖBB-Infrastruktur AG achieves CRM adoption with Nagarro change management

ÖBB-Infrastruktur AG drives CRM adoption across divisions with Nagarro

ÖBB-Infrastruktur AG, one of Austria's largest railroad infrastructure companies, faced challenges with user adoption and resistance while implementing a new B2B CRM system. Nagarro was brought in to manage the overall project and its change management to ensure the new tool's success, which relied heavily on acceptance by the relevant teams.

Nagarro implemented a tailored change management strategy that included workshops for managers and teams, along with targeted training sessions. This approach transformed employee skepticism into enthusiasm for the new CRM system. As a result, business teams actively helped shape the platform, and the initiative's success generated interest from other divisions within ÖBB-Infrastruktur AG to adopt the system.

ÖBB-Infrastruktur AG