Case Study: Land Rover boosts off-road brand advocacy with Nagarro’s Ardhi platform

Land Rover builds Ardhi with Nagarro, reaching 90,000+ registered users

Land Rover, a premium SUV manufacturer, identified a challenge within the off-roading community: the lack of a dedicated digital platform for enthusiasts to plan, track, and share their adventures. Partnering with vendor Nagarro, they sought to build a solution to address this need and enhance brand advocacy.

Nagarro co-developed and implemented the "Ardhi" mobile and digital platform for Land Rover. The solution allows users to create and discover routes, share experiences, and access safety features. This resulted in a highly engaged global community of over 90,000 registered users who have created more than 8,800 routes, providing Land Rover with valuable insights and significantly boosting customer engagement and market penetration in the region.

Land Rover