Case Study: fritz-kola achieves smarter field sales route planning with Nagarro's maiTour

fritz-kola digitizes 150 field reps' route planning with Nagarro

fritz-kola, a well-known German beverage company, faced the challenge of modernizing its systems for its 150 field sales representatives. They needed a new CRM solution to streamline sales processes and emphasize sustainability through improved route planning. Nagarro was onboarded to implement the maiTour solution within the SAP Sales Cloud to address this.

Nagarro implemented its intelligent maiTour solution, which dynamically plans visits and routes by factoring in visit frequency, duration, and customer opening hours. This digitized and simplified sales processes for fritz-kola, allowing representatives to optimally prioritize customer visits and plan efficient routes. The solution also uses a score-based evaluation to identify customer development potential.

Fritz-kola