Case Study: a European mass media company achieves faster content search and improved productivity with Nagarro’s AI/ML-powered tagging platform

European Mass Media Company improves content search across 15,000+ hours of video with Nagarro

Nagarro partnered with a European mass media company that faced the challenge of manually reviewing over 15,000 hours of video content for moderation and ad insertion. This process was tedious and inefficient, so the client needed an automated way to gain detailed content insights and create new opportunities for personalized content distribution.

Nagarro developed an AI/ML-driven tagging platform that generates custom, cloud-based tags at the video, scene, and frame levels. This solution enabled faster and easier content search and indexing, which significantly reduced editing, insertion, and moderation time. As a result, the client optimized costs through an automated process that provided higher quality and more accurate metadata tagging.