Case Study: BMW Group achieves faster digital services management with Nagarro

BMW Group improves digital services time-to-market with Nagarro

BMW Group, a major premium automaker, sought to enhance its digital services for the ConnectedDrive platform. The challenge involved centrally managing and updating a complex catalog of services influenced by many factors, and analyzing the impact of new configurations across millions of vehicles. Nagarro was engaged as an agile engineering partner to address this.

Nagarro enhanced an existing innovators and marketers platform, enabling BMW to independently create and update its digital offerings. They integrated a business simulator that forecasts the impact of changes by running simulations against production data on AWS. This solution digitized the end-to-end configuration flow, replacing manual analysis, eliminating errors, and improving time-to-market for BMW's digital services catalog.

BMW Group