Case Study: BMW Group enhances premium motorcycle rental experiences with Nagarro's Rent A Ride platform

BMW Group expands Rent A Ride to 20+ markets with Nagarro

BMW Group faced the challenge of providing a holistic and premium rental experience for motorcycle enthusiasts, who had to use multiple vendors for tour planning and equipment beyond simply renting a bike. Their global presence also made it difficult to adjust their IT platform to individual legal requirements and manage vast amounts of customer data. Nagarro partnered with BMW to enhance and co-create their Rent A Ride platform.

Nagarro co-created an experiential platform for BMW that integrated services like renting motorcycles and equipment, recommending tours, and providing on-demand services. They implemented an API gateway for secure data perusal and personalized notifications. As a result, the Rent A Ride platform is now live in over 20 markets with more than 220 global dealers, leading to a significant increase in bookings for BMW and an elevated customer experience.

BMW Group