Case Study: BMW Group boosts electromobility adoption with Nagarro's BMW Points and eDrive Zones

BMW Group boosts e-mobility adoption with Nagarro’s rewards platform for 1 million+ electric cars

BMW Group, a premium automaker, faced the challenge of a muted uptake of electric driving among its electric vehicle customers, which threatened efforts to reduce CO2 emissions. To bridge the gap between the number of electric vehicles sold and their actual contribution to lower emissions, BMW Group partnered with vendor Nagarro to engineer a digital solution.

Nagarro co-created the BMW Points and eDrive Zones platform, a rewards program that incentivizes customers to drive electrically. The solution integrates with enterprise systems to offer points for charging vehicles and entering monthly challenges. As a result, Nagarro helped strengthen BMW's positioning as an e-mobility pioneer and accelerate its journey towards EU sustainability targets by inspiring plug-in hybrid customers across the EU to use and charge their vehicles more regularly.

BMW Group