Case Study: Aeromexico achieves 360-degree customer insights with Nagarro

Aeromexico - Customer Case Study

Aeromexico, a leading airline operating more than 600 flights a day across 86 destinations, needed help making sense of its disparate customer data. The airline wanted a 360-degree view of each customer to identify and segment customers more effectively, target the right audiences at the right time, and improve the effectiveness of its marketing campaigns. Nagarro supported this initiative with an advanced big data analytics approach.

Nagarro implemented a solution that created a single database for a 360-degree customer view and enabled advanced customer segmentation for campaign planning and optimization. As a result, Aeromexico reduced marketing costs, optimized campaigns with more relevant themes, personalized customer engagement, reduced churn, and increased brand loyalty, while improving the conversion of marketing spend into “good” revenue.

Aeromexico

Julieta Hernández

Vice President Marketing