Case Study: a smart home systems provider optimizes marketing ROI with Nagarro's AI-driven decision intelligence solution

a smart home systems provider optimizes marketing ROI with Nagarro

The smart home systems provider faced the challenge of allocating its fixed marketing budget across a mix of traditional and digital channels to maximize ROI. Their goal was to make data-driven decisions to understand the effectiveness of each channel and fine-tune their spending. They partnered with Nagarro to build an AI-driven marketing mix model.

Nagarro implemented a decision intelligence solution using an ML-based model that analyzed historical marketing spends and sales data. The solution recommended the ideal combination of marketing channels, incorporated diminishing returns, and provided a quarterly investment plan. This allowed the client to achieve sensible and optimal budget spending, make informed decisions, and ultimately boost sales and return on investment.