Case Study: Something Navy achieves a crash‑proof $1M launch handling 100K sessions in 30 minutes with Nacelle

Something Navy - Customer Case Study

Something Navy, a fashion brand that previously overloaded Nordstrom’s site during a launch, needed a more resilient eCommerce solution to handle extreme traffic and flash-sale demand. They partnered with Nacelle and adopted the Nacelle platform to build their own store and prevent future crashes.

Nacelle implemented its high-performance platform to power Something Navy’s site, delivering millisecond page-to-page loads and massive scalability — supporting 100K unique sessions and enabling $1M+ sold in 30 minutes after going live with a 34 millisecond page-to-page load speed. Nacelle’s technology kept the site stable under heavy demand and directly enabled the rapid sales and reliable performance.

Something Navy

Matt Scanlan

Chief Executive Officer