Case Study: ILIA Beauty achieves faster page loads and leaner commerce operations with Nacelle

ILIA Beauty Scales With Modern Tech Stack

ILIA Beauty, a clean beauty brand known for its focus on customer experience, wanted to modernize its ecommerce stack while staying lean with a small development team. The company needed a faster, more flexible website and a better way to manage growing content and product assets, which led it to explore headless commerce and partner with Nacelle.

Nacelle helped ILIA Beauty build a headless commerce architecture using Shopify, Contentful, and modern frontend technology. The new setup reduced page load times by 48% on mobile and 46% on desktop, while increasing developer deployments by 20%. With Nacelle, ILIA Beauty’s engineers could focus more on building valuable new customer experiences instead of maintaining a rigid storefront.

ILIA Beauty

Albert Chong

Vice President of Digital