Case Study: Enso Rings achieves 26.5% increase in conversions and 5x faster build time with Nacelle

Enso Rings Sees 26.5% Increase in Conversions

Enso Rings, a D2C jewelry brand, was struggling with slow page loads and an inflexible site architecture caused by multiple third‑party apps and patchwork fixes. Seeking a holistic headless commerce approach, Enso Rings partnered with Nacelle and its headless commerce platform (Nacelle PWA) to modernize the storefront while preserving the tech stack they relied on.

Nacelle provided prebuilt headless solutions and integrations that reduced implementation complexity and enabled a 5x faster build versus prior custom projects, while supporting Shopify Plus, Nuxt frontends, and existing review, email, and SMS tools. Since launching with Nacelle, Enso Rings reported a 26.5% increase in conversion rate, a 12.5% increase in average order value, and a noticeably faster, more performant website.

Enso Rings

Aaron Dalley

Co-Founder