Case Study: a Fortune 500 consumer appliance manufacturer achieves scalable D2C growth with NAAS Digital

a Fortune 500 consumer appliance manufacturer strengthens D2C growth with NAAS Digital

A Fortune 500 consumer appliance manufacturer partnered with NAAS Digital to address its direct-to-consumer growth challenges. The brand had significant ecommerce investment but was struggling with a fragmented customer experience, underutilized marketing automation, and limited personalization across its website and CRM channels.

NAAS Digital implemented a five-phase engagement that included a customer journey audit, a redesigned lifecycle marketing strategy, and optimizations for Klaviyo and conversion rates. The solution established a foundation for scalable growth, resulting in improved customer segmentation, more relevant communications, and better alignment between the website and CRM. NAAS Digital helped the brand unlock greater value from its technology platforms and create more engaging customer experiences.